Podcast & Audio

How to Start a Music Industry Podcast with No Audience Yet

Every podcast that has listeners now started with zero. That sounds obvious, but it's worth saying clearly because most creators get stuck in a loop of not starting until they have an audience – while the audience only forms after you start. The music industry podcast space is actually less crowded than it might appear from the outside. There are plenty of shows interviewing major label executives and breaking down chart data. There are far fewer shows going deep on niche subjects: independent touring logistics, music licensing for sync placements, the real economics of streaming for mid-tier artists, or what it actually takes to build a regional fanbase from scratch. If you have genuine experience or genuine curiosity in any corner of this industry, there's room for your show.